Emirates President: Higher Prices Attracted More Business

The airline subsequently spent millions of dollars developing its upscale brand including putting first class showers on its A380 superjumbos, and sponsoring horse racing, yachting, and football events. Between April and December Emirates raised prices by 35 percent and the result was an increase in seat factors and load factors. Emirates Airline has had a profit in all but one of its 25 years of operation, and expects to post a profit this financial year. The airline will record another record for passenger traffic this year, probably in excess of 24 million, in a year described by the International Air Transport Association (IATA) as “the worst demand decline in airline history.”