Sofitel taps Chanel's Karl Lagerfeld for new logo

Karl Lagerfeld certainly keeps himself busy. Following another season of haute couture, the German-born designer has signed up to create the logo for luxury hotel group Sofitel’s latest boutique outpost in Singapore.

The 5* Sofitel So Singapore hotel will occupy a disused 1920s telecommunications and postal building, and will contain 134 guest rooms, of which 23 will be suites.

Most importantly, the logo will come with the signature Lagerfeld touch. A multitalented 79-year-old, Lagerfeld is currently creative director of Chanel, head of his own Karl Lagerfeld brand, artistic director at Italian label Fendi and photographer, and in 2010 worked with Swedish company Orrefors to create a line of crystal ware.

Expected to combine luxurious French touches with the buzzing Asian business hub’s unique atmosphere, the establisment will, according to the hotel’s manager Tony Chisholm, reflect the idea “Life is Magnifique in Singapore.”

Last year, Parisian designer Christian Lacroix worked with Sofitel on an executive lounge on the 25th floor of the 238-room Sofitel So Bangkok. The luxurious space was influenced by imagery from Old Siam as well as French colonial touches.

Back in 2010 Japanese creative legend Kenzo Takada also worked on the Sofitel So in Mauritius. Kenzo designed the staff uniforms, linen and towels and added some colorful products to the rooms.