Jacquemus Brand Returns This Summer to Monte Carlo Beach Hotel

This season features a new color palette, with teal replacing soft yellow, accented by bright white and elegant black details. The signature diagonal lines of the brand appear to give the space a touch inspired by light reflections, combining a modern character with softness. These details extend throughout the club, from the pier and sun loungers to the umbrellas and towels, unifying the elements of the space within the new season's color palette.

The relaxation area by the pool reflects these colors through a simple design and clear lines that impart a calm summer atmosphere to the space. This season, the venue also includes a photo corner inspired by the "Plage" collection, allowing visitors to take pictures in front of a backdrop featuring the Jacquemus "Hippo Combo" scarf, along with other elements.

This collaboration is also evident through a carefully designed display window inside the Hôtel de Paris Monte-Carlo. At the Monte Carlo Beach Club, the Jacquemus store offers a selection of pieces bearing the Jacquemus and Monte Carlo Beach logos, including towels, T-shirts, and beach bags.

The collaboration between the Jacquemus brand and Monte Carlo Beach Hotel forms a scene that continues to narrate the summer atmosphere of the Mediterranean region with a more modern and calm breath, and this year continues the momentum that began last year until September 27, 2026, reaffirming its Mediterranean roots and its unique vision of the art of living.

Useful information:

Jacquemus at Monte Carlo Beach Hotel

Monte Carlo Beach Hotel, Avenue Princesse Grace, 06190 Roquebrune-Cap-Martin

The two stores open daily from 10 a.m. to 7 p.m. and also welcome non-member visitors to the Monte Carlo Beach Club.

About the Jacquemus brand

Simon Porte Jacquemus founded the Jacquemus brand in Paris, France in 2009, in tribute to the memory of his mother. The brand draws its vision from the designer's passion for culture, while its women's and men's collections express French lifestyle and global aesthetic touches. Its designs are also inspired by artistic photography, decorative arts, cinema, painting, and sculpture. Over the years, the Jacquemus brand has presented its fashion shows in distinctive and unexpected locations, including a pool in Paris, the Picasso Museum, a lavender field in Provence, a wheat field on the outskirts of Paris, a salt marsh in Camargue, and a beach in Hawaii. Recently, the brand has chosen more unique locations, including the water channel at the Palace of Versailles for the "Le Chouchou" collection, the Maeght Foundation for the "Les Sculptures" collection, Villa Malaparte for the "La Casa" collection, and Auguste Perret's apartment in Paris for the "La Croisière" collection. Jacquemus is headquartered in the 8th arrondissement of Paris and is an independent fashion house with more than 300 employees. The brand has a strong presence on digital platforms and global reach, and has presented immersive and innovative experiences in cities around the world, before opening its first permanent store in 2022 at 58 Avenue Montaigne in Paris. Since then, the brand has expanded and opened stores in Dubai, Seoul, New York in SoHo, Los Angeles in West Hollywood, and London on New Bond Street.

About Monte Carlo Société des Bains de Mer group

The Monte Carlo Société des Bains de Mer group embodies a new and unique concept of the art of living in the world that invites enjoyment of the beautiful, refined, and good details in life. The resort offers a series of luxury games in the casinos it houses, "refined" experiences in its iconic hotels, diamond suites, and modern luxury dining destinations that combine Michelin-starred restaurants, global concepts and our own innovations, in addition to a distinctive collection of artistic and cultural events. The resort also offers a stunning array of sports and wellness activities, in addition to shopping and party experiences. In line with the new concept of the art of living in Monte Carlo towards responsible and environmentally conscious luxury, the Monte Carlo Société des Bains de Mer group has been committed since 2007 to a proactive policy in terms of energy transition, resource consumption and waste, local luxury food experiences and the preservation of natural heritage. As the largest private employer in the Principality of Monaco, the group launched its fourth ethical charter in 2023, affirming its commitment to the values of integrity and responsibility in its professional practices.