UK ‘preferred’ destination for Middle East travelers in 2015

Preferred Hotels & Resorts, the world’s largest global provider of sales, marketing and distribution services to independent luxury hotels, has announced that room nights from outbound business originating from the Middle East region increased by 21% in 2015, when compared with 2014.

According to Preferred Hotels & Resorts booking data, the UK, France, Turkey, USA and Spain were the top five ‘preferred’ destinations for Middle East travelers in 2015, pushing annual revenue generated for member hotels through the brand’s channels, up by 18.1% with an average room rate of US$237 and length of stay up from 3.03 nights per booking in 2014 to 3.14 nights per booking last year. Globally, Preferred Hotels & Resorts, generated more than US$ 1 billion in revenues for its member hotels, a 15% improvement over the same reporting period in 2014.

“Our focused sales and marketing strategy employed throughout the Middle East, has put us in a favourable position for significant growth. Underscoring our commitment to our hotel partners in the Middle East, Saurabh Rai our executive vice president, will oversee the restructuring of the regional operation and the expansion of the management team at our new regional headquarters in Dubai,” said Lindsey Ueberroth, President & CEO, Preferred Hotels & Resorts.